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Segmentation - The 5th Element
Topic: Segmentation & TargetingTags: targetsegmentationrelevancecustomer intelligenceDo you remember this video of Steve Ballmer, Microsoft’s long time CEO and world’s 19th richest man (according...
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Kick Start Your Digital Marketing Strategy – (1/5): Defining Your Digital...
Topic: PlanningTags: strategic planningdigital marketingmarketing strategy‘T-Shaped Marketer’ is a buzzword cropping up on LinkedIn profiles and job descriptions and is used to describe marketing...
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Kick Start Your Digital Marketing Strategy – (2/5): I Love It When a Plan...
Topic: PlanningTags: Planningdigital marketingmarketing strategyIn my previous post, I discussed how we can define our digital universe in the context of planning. Today, I will describe a useful...
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